KEYS TO INTEGRATE MARKETING DISCIPLINES AND TECHNOLOGY ACROSS THE CUSTOMER EXPERIENCE
Thomas Pening | John Hancock Investment Management
Navigating the growing marketing technology ecosystem is only becoming more complex. And yet, having a successful, integrated strategy determines your ability to drive effective personalization at scale and unify marketing disciplines across the customer journey. Hear the keys to select the technology that best fits your organization and business needs and how leading brands are approaching their marketing tech stack.
Claravine is redefining data integrity for the global enterprise. The Data Standards Cloud makes it easy for teams to standardize, connect, and control data collaboratively, across the organization. Leading brands use Claravine to take greater ownership and control of their data from the start, for better decisions, stickier consumer experiences, and increased ROI.