KEYS TO INTEGRATE MARKETING DISCIPLINES AND TECHNOLOGY ACROSS THE CUSTOMER EXPERIENCE

Thomas Pening | John Hancock Investment Management

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Presentation Abstract

Navigating the growing marketing technology ecosystem is only becoming more complex. And yet, having a successful, integrated strategy determines your ability to drive effective personalization at scale and unify marketing disciplines across the customer journey. Hear the keys to select the technology that best fits your organization and business needs and how leading brands are approaching their marketing tech stack.

About Claravine

Claravine is the leader in Digital Experience Data Managementâ„¢, with leading brands globally using our software to enable effective campaign and content data governance. Claravine allows organizations to centralize their data structure and governs the process to generate, validate, and connect data, ensuring consistent standards and optimal experience delivery across the enterprise. As a result, companies have richer insights and increased ROI from their marketing and advertising investments.