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Learn how leading brands are tying analytics to business strategy and incorporating people, processes, and tools into that vision. Understand how to prioritize and implement the latest trends in analytics.
Hear how marketing leaders are building a data-driven culture that extends across functions, regions, and organizational levels. Learn new models for engagement and analytics-driven decision-making.
Understand the latest methodologies and tactics used by analytics practitioners and industry experts. Hear the approaches that translate theory into practice, from data governance to attribution modeling.
Learn how other leaders are demonstrating ROI and driving value from digital analytics, resulting in greater organizational buy-in and investment.