Getting Customer Loyalty Right From an Analytics Point of View

Sid Shah | Conde Nast

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Presentation Abstract

How do you ensure your analytics are suited to appropriately inform your marketing efforts and drive engagement? Hear the key metrics, approaches, and steps needed to ensure your program is driving the customer results that matter.

About Claravine

Claravine is redefining data integrity for the global enterprise. The Data Standards Cloud makes it easy for teams to standardize, connect, and control data collaboratively, across the organization. Leading brands use Claravine to take greater ownership and control of their data from the start, for better decisions, stickier consumer experiences, and increased ROI.