Getting Customer Loyalty Right From an Analytics Point of View

Sid Shah | Conde Nast

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Presentation Abstract

How do you ensure your analytics are suited to appropriately inform your marketing efforts and drive engagement? Hear the key metrics, approaches, and steps needed to ensure your program is driving the customer results that matter.

About Claravine

Claravine is the leader in Digital Experience Data Managementâ„¢, with leading brands globally using our software to enable effective campaign and content data governance. Claravine allows organizations to centralize their data structure and governs the process to generate, validate, and connect data, ensuring consistent standards and optimal experience delivery across the enterprise. As a result, companies have richer insights and increased ROI from their marketing and advertising investments.