The New Rules of Marketing Technology & Operations
Scott Brinker | Hubspot
Marketing technology and operations has been accepted as a critical function for executing successful marketing programs and delivering a remarkable customer experience. In this session, Scott will distill “The New Rules of Marketing Technology & Operations,” embraced by best-in-class marketing teams for (1) centralization, (2) automation, (3) decentralization, (4) humanization, and (5) continuous change. These might sound paradoxical, but that’s where the magic of modern marketing operations happens.
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