The New Rules of Marketing Technology & Operations

Scott Brinker | Hubspot

Presentation Abstract

Marketing technology and operations has been accepted as a critical function for executing successful marketing programs and delivering a remarkable customer experience. In this session, Scott will distill “The New Rules of Marketing Technology & Operations,” embraced by best-in-class marketing teams for (1) centralization, (2) automation, (3) decentralization, (4) humanization, and (5) continuous change. These might sound paradoxical, but that’s where the magic of modern marketing operations happens.

About Claravine

Claravine is redefining data integrity for the global enterprise. The Data Standards Cloud makes it easy for teams to standardize, connect, and control data collaboratively, across the organization. Leading brands use Claravine to take greater ownership and control of their data from the start, for better decisions, stickier consumer experiences, and increased ROI.