HOW TO LEAD A DATA-DRIVEN DIGITAL TRANSFORMATION

Ray Wang | Constellation Research

Presentation Abstract

With 52% of the Fortune 500 merged, acquired, bankrupted, or fallen off the list since 2000, and over 89% since the Fortune 500’s inception, it’s clear that digital disruption is real. Organizations pursue strategies to not only survive disruption but also thrive in this new post-digital world.

One of the key strategies is data-driven digital transformation. Data is the foundation with which organizations can craft new data-driven business models. Applied insights help create new products, identify potential supply chain opportunities, craft new dynamic pricing models, and improve customer experience.

Join best-selling Harvard Business Press author and Constellation Research CEO R “Ray” Wang as you gain insights into how to disrupt digital businesses and drive a data-driven transformational approach.

About Claravine

Claravine is the leader in Digital Experience Data Management™, with thousands of brands globally using our software to enable effective campaign and content tracking. Claravine allows organizations to centralize their data structure and governs the process to generate, validate, and connect data, ensuring consistent standards and optimal experience delivery across the enterprise.

As a result, companies have richer insights, better experiences, and increased ROI from their marketing and advertising investments.

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