Learn How to Create Vibrant Data Stories that Can’t Be Argued

Meredith Walter | Stanley Black & Decker


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Presentation Abstract

Using data from other readily available internal sources can help you paint a bigger and brighter marketing analytics data story picture. Find out which cross-functional teams and data sources bring the brightest color to the palette. Attendees will walk away from this session with a data triangulation action plan along with a renewed sense of data storytelling excitement!

About Claravine

Claravine is the leader in Digital Experience Data Management™, with leading brands globally using our software to enable effective campaign and content data governance. Claravine allows organizations to centralize their data structure and governs the process to generate, validate, and connect data, ensuring consistent standards and optimal experience delivery across the enterprise. As a result, companies have richer insights and increased ROI from their marketing and advertising investments.