How to Define, Implement, and Enforce an Enterprise Wide Taxonomy
Melinda Geist | Intel
Many companies struggle to establish, unify, and govern a strategic information model across the enterprise due to the challenges of a fragmented marketing ecosystem. Learn how Intel implemented a standard enterprise data taxonomy across content and campaigns. Hear how the team obtained executive buy-in, built organizational alignment, and implemented an automated governance model that reduces friction while ensuring more consistent data across systems and teams.
Claravine is the leader in Digital Experience Data Management™, with leading brands globally using our software to enable effective campaign and content data governance. Claravine allows organizations to centralize their data structure and governs the process to generate, validate, and connect data, ensuring consistent standards and optimal experience delivery across the enterprise. As a result, companies have richer insights and increased ROI from their marketing and advertising investments.