How to Define, Implement, and Enforce an Enterprise Wide Taxonomy

Melinda Geist | Intel

Presentation Abstract

Many companies struggle to establish, unify, and govern a strategic information model across the enterprise due to the challenges of a fragmented marketing ecosystem. Learn how Intel implemented a standard enterprise data taxonomy across content and campaigns. Hear how the team obtained executive buy-in, built organizational alignment, and implemented an automated governance model that reduces friction while ensuring more consistent data across systems and teams.

About Claravine

Claravine is redefining data integrity for the global enterprise. The Data Standards Cloud makes it easy for teams to standardize, connect, and control data collaboratively, across the organization. Leading brands use Claravine to take greater ownership and control of their data from the start, for better decisions, stickier consumer experiences, and increased ROI.