How to Define, Implement, and Enforce an Enterprise Wide Taxonomy

Melinda Geist | Intel

Presentation Abstract

Many companies struggle to establish, unify, and govern a strategic information model across the enterprise due to the challenges of a fragmented marketing ecosystem. Learn how Intel implemented a standard enterprise data taxonomy across content and campaigns. Hear how the team obtained executive buy-in, built organizational alignment, and implemented an automated governance model that reduces friction while ensuring more consistent data across systems and teams.

About Claravine

Claravine is a leading data platform that helps standardize, govern, and connect data across every team, system, and channel. Hundreds of top brands use Claravine to centralize their content and campaign data structures, governing the process to generate, validate, and connect data. This ensures consistent standards and optimal digital experiences across the enterprise. As a result, companies have richer analytic insights, better experiences, and increased ROI from their marketing and advertising investments.