Mastering Adobe Classifications: Connecting Campaigns to Conversion

Laura Reed | Blend360


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Presentation Abstract

Campaign analysis is hard work! Many times, marketers can attribute conversions to campaigns, but a “black box” remains regarding the drivers behind the action (or inaction) taken by site visitors. Other times, the implementation of campaign variables is not optimized. This impacts data accuracy and completeness, and ultimately, trust in the campaign data. Join me to learn how the use of classifications can help tie campaigns to conversions, while not missing the actions in between.

About Claravine

Claravine is redefining data integrity for the global enterprise. The Data Standards Cloud makes it easy for teams to standardize, connect, and control data collaboratively, across the organization. Leading brands use Claravine to take greater ownership and control of their data from the start, for better decisions, stickier consumer experiences, and increased ROI.