Mastering Adobe Classifications: Connecting Campaigns to Conversion
Laura Reed | Blend360
Campaign analysis is hard work! Many times, marketers can attribute conversions to campaigns, but a “black box” remains regarding the drivers behind the action (or inaction) taken by site visitors. Other times, the implementation of campaign variables is not optimized. This impacts data accuracy and completeness, and ultimately, trust in the campaign data. Join me to learn how the use of classifications can help tie campaigns to conversions, while not missing the actions in between.
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