Mastering Adobe Classifications: Connecting Campaigns to Conversion

Laura Reed | Blend360


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Presentation Abstract

Campaign analysis is hard work! Many times, marketers can attribute conversions to campaigns, but a “black box” remains regarding the drivers behind the action (or inaction) taken by site visitors. Other times, the implementation of campaign variables is not optimized. This impacts data accuracy and completeness, and ultimately, trust in the campaign data. Join me to learn how the use of classifications can help tie campaigns to conversions, while not missing the actions in between.

About Claravine

Claravine is the leader in Digital Experience Data Management™, with leading brands globally using our software to enable effective campaign and content data governance. Claravine allows organizations to centralize their data structure and governs the process to generate, validate, and connect data, ensuring consistent standards and optimal experience delivery across the enterprise. As a result, companies have richer insights and increased ROI from their marketing and advertising investments.