How to create a measurement plan build on a sound foundation for cross-team success

Katinya Lilly | OptumRX

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Presentation Abstract

How many times has leadership asked you to provide actionable insights on a new release, only to realize that a measurement plan was not established or approved by all of the parties involved? Here are my tips on creating a foundational measurement plan that will suffice for the leadership team and all cross-team members.

About Claravine

Claravine is the leader in Digital Experience Data Managementâ„¢, with leading brands globally using our software to enable effective campaign and content data governance. Claravine allows organizations to centralize their data structure and governs the process to generate, validate, and connect data, ensuring consistent standards and optimal experience delivery across the enterprise. As a result, companies have richer insights and increased ROI from their marketing and advertising investments.