Creating a Strategic Analytics Organization

Jackie Distasi | Wyndham


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Presentation Abstract

The most valuable asset to an analytics team is focus. Learn the strategies that have helped Wyndham transition away from data quality management and reporting to strategic business guidance. From strategic alignment to data governance and technology, hear the steps that help your organization become true leaders to your organization.

About Claravine

Claravine is the leader in Digital Experience Data Managementâ„¢, with leading brands globally using our software to enable effective campaign and content data governance. Claravine allows organizations to centralize their data structure and governs the process to generate, validate, and connect data, ensuring consistent standards and optimal experience delivery across the enterprise. As a result, companies have richer insights and increased ROI from their marketing and advertising investments.