Improving Data Quality Across Your Marketing Systems
Gary Carlson | Factor Firm
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Presentation Abstract
Marketing analytics in large enterprises depend on consistent and high quality data within and across marketing systems. Building an information infrastructure that promotes data quality during data collection, storage, integrations, and reporting is an essential foundation for generating marketing insights. Both strategic and tactical approaches to building this foundation will be covered in this presentation.
About Claravine
Claravine is the leader in Digital Experience Data Management™, with leading brands globally using our software to enable effective campaign and content data governance. Claravine allows organizations to centralize their data structure and governs the process to generate, validate, and connect data, ensuring consistent standards and optimal experience delivery across the enterprise. As a result, companies have richer insights and increased ROI from their marketing and advertising investments.
