Improving Data Quality Across Your Marketing Systems

Gary Carlson | Factor Firm


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Presentation Abstract

Marketing analytics in large enterprises depend on consistent and high quality data within and across marketing systems. Building an information infrastructure that promotes data quality during data collection, storage, integrations, and reporting is an essential foundation for generating marketing insights. Both strategic and tactical approaches to building this foundation will be covered in this presentation.

About Claravine

Claravine is redefining data integrity for the global enterprise. The Data Standards Cloud makes it easy for teams to standardize, connect, and control data collaboratively, across the organization. Leading brands use Claravine to take greater ownership and control of their data from the start, for better decisions, stickier consumer experiences, and increased ROI.