MAKING THE MOST OF ADOBE’S BEST ANALYTICS FEATURES

Eric Matisoff | Adobe

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Presentation Abstract

Join this session to spend time digging into some of the most powerful features that Adobe Analytics has to offer. This session will be valuable for both newer Adobe analysts, and seasoned experts, as Eric will cover the basics and advanced tips for using segmentation, calculated metrics, journey pathing, and more!

About Claravine

Claravine is the leader in Digital Experience Data Management™, with leading brands globally using our software to enable effective campaign and content data governance. Claravine allows organizations to centralize their data structure and governs the process to generate, validate, and connect data, ensuring consistent standards and optimal experience delivery across the enterprise. As a result, companies have richer insights and increased ROI from their marketing and advertising investments.