Digital Analytics: the Data Lake of Your Anonymous Audience

Enrique Gonzales | AAAS


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Presentation Abstract

Stakeholders too often view digital analytics as building one-off reports around specific site sections or actions. However, the data collected for those basic reports can serve as the underlying variables for critical analyses that serve much larger business goals. In this session, you will learn some talking points to create alignment among marketers, analytics, and developers with the goal of building a common data set for grander analysis.

About Claravine

Claravine is redefining data integrity for the global enterprise. The Data Standards Cloud makes it easy for teams to standardize, connect, and control data collaboratively, across the organization. Leading brands use Claravine to take greater ownership and control of their data from the start, for better decisions, stickier consumer experiences, and increased ROI.