DEMONSTRATE VALUE FAST: TACTICS TO DRIVE MOMENTUM WITH NEW MARKETING TECHNOLOGY DEPLOYMENTS
Ed Hewett | Hilton
Large technology deployments often require years of work before value is realized, risking organizational fatigue, scope creep, and limited value realization. Learn a completely new approach to marketing technology deployments focused on expediting value capture by building project co-ownership, hybridizing your center of excellence, and reorganizing the rollout plan.
Claravine is the leader in Digital Experience Data Management™, with leading brands globally using our software to enable effective campaign and content data governance. Claravine allows organizations to centralize their data structure and governs the process to generate, validate, and connect data, ensuring consistent standards and optimal experience delivery across the enterprise. As a result, companies have richer insights and increased ROI from their marketing and advertising investments.