DEMONSTRATE VALUE FAST: TACTICS TO DRIVE MOMENTUM WITH NEW MARKETING TECHNOLOGY DEPLOYMENTS

Ed Hewett | Hilton

Engage

Click here to engage with Ed and other experts and presenters live over Slack.

Presentation Abstract

Large technology deployments often require years of work before value is realized, risking organizational fatigue, scope creep, and limited value realization. Learn a completely new approach to marketing technology deployments focused on expediting value capture by building project co-ownership, hybridizing your center of excellence, and reorganizing the rollout plan.

About Claravine

Claravine is the leader in Digital Experience Data Managementâ„¢, with leading brands globally using our software to enable effective campaign and content data governance. Claravine allows organizations to centralize their data structure and governs the process to generate, validate, and connect data, ensuring consistent standards and optimal experience delivery across the enterprise. As a result, companies have richer insights and increased ROI from their marketing and advertising investments.