DEMONSTRATE VALUE FAST: TACTICS TO DRIVE MOMENTUM WITH NEW MARKETING TECHNOLOGY DEPLOYMENTS

Ed Hewett | Hilton

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Presentation Abstract

Large technology deployments often require years of work before value is realized, risking organizational fatigue, scope creep, and limited value realization. Learn a completely new approach to marketing technology deployments focused on expediting value capture by building project co-ownership, hybridizing your center of excellence, and reorganizing the rollout plan.

About Claravine

Claravine is redefining data integrity for the global enterprise. The Data Standards Cloud makes it easy for teams to standardize, connect, and control data collaboratively, across the organization. Leading brands use Claravine to take greater ownership and control of their data from the start, for better decisions, stickier consumer experiences, and increased ROI.