Powering Digital Transformation: How To Enable A Common Experience Data Model Across the Enterprise

Chris Comstock | Claravine

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Presentation Abstract

On average, only 3% of enterprise data meets basic data quality standards. Learn how leading organizations are unifying systems and teams on a consistent data model. Hear the steps to implement people, processes, and tools on a common governance framework that helps your organization spend less time on manual data activities and more time on decisions and experiences.

About Claravine

Claravine is the leader in Digital Experience Data Managementâ„¢, with leading brands globally using our software to enable effective campaign and content data governance. Claravine allows organizations to centralize their data structure and governs the process to generate, validate, and connect data, ensuring consistent standards and optimal experience delivery across the enterprise. As a result, companies have richer insights and increased ROI from their marketing and advertising investments.

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