Powering Digital Transformation: How To Enable A Common Experience Data Model Across the Enterprise

Chris Comstock | Claravine

Presentation Abstract

On average, only 3% of enterprise data meets basic data quality standards. Learn how leading organizations are unifying systems and teams on a consistent data model. Hear the steps to implement people, processes, and tools on a common governance framework that helps your organization spend less time on manual data activities and more time on decisions and experiences.

About Claravine

Claravine is a leading data platform that helps standardize, govern, and connect data across every team, system, and channel. Hundreds of top brands use Claravine to centralize their content and campaign data structures, governing the process to generate, validate, and connect data. This ensures consistent standards and optimal digital experiences across the enterprise. As a result, companies have richer analytic insights, better experiences, and increased ROI from their marketing and advertising investments.