Keys to implement data governance across a complex ecosystem

Amber Zaharchuk | Disney

Presentation Abstract

Managing data quality is becoming increasingly challenging as our businesses become more complicated. We will discuss how critical people and processes are in growing our data governance efforts into a trusted practice that can thrive across a complex business ecosystem.

About Claravine

Claravine is a leading data platform that helps standardize, govern, and connect data across every team, system, and channel. Hundreds of top brands use Claravine to centralize their content and campaign data structures, governing the process to generate, validate, and connect data. This ensures consistent standards and optimal digital experiences across the enterprise. As a result, companies have richer analytic insights, better experiences, and increased ROI from their marketing and advertising investments.