Keys to implement data governance across a complex ecosystem
Amber Zaharkchuk | Disney
Managing data quality is becoming increasingly challenging as our businesses become more complicated. We will discuss how critical people and processes are in growing our data governance efforts into a trusted practice that can thrive across a complex business ecosystem.
Claravine is the leader in Digital Experience Data Management™, with leading brands globally using our software to enable effective campaign and content data governance. Claravine allows organizations to centralize their data structure and governs the process to generate, validate, and connect data, ensuring consistent standards and optimal experience delivery across the enterprise. As a result, companies have richer insights and increased ROI from their marketing and advertising investments.