Understanding Digital Analytics Data Enrichment

Adam Greco | Search Discovery

Presentation Abstract

Leading brands are pursuing systematic data enrichment to standardize and incorporate metadata across the enterprise, leading to more effective campaigns, better content, and better customer experiences. Hear the strategies that allow you to transform your analytics while avoiding the manual data manipulation that everyone wants to avoid.

About Claravine

Claravine is redefining data integrity for the global enterprise. The Data Standards Cloud makes it easy for teams to standardize, connect, and control data collaboratively, across the organization. Leading brands use Claravine to take greater ownership and control of their data from the start, for better decisions, stickier consumer experiences, and increased ROI.