Understanding Digital Analytics Data Enrichment

Adam Greco | Search Discovery

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Presentation Abstract

Leading brands are pursuing systematic data enrichment to standardize and incorporate metadata across the enterprise, leading to more effective campaigns, better content, and better customer experiences. Hear the strategies that allow you to transform your analytics while avoiding the manual data manipulation that everyone wants to avoid.

About Claravine

Claravine is the leader in Digital Experience Data Managementâ„¢, with leading brands globally using our software to enable effective campaign and content data governance. Claravine allows organizations to centralize their data structure and governs the process to generate, validate, and connect data, ensuring consistent standards and optimal experience delivery across the enterprise. As a result, companies have richer insights and increased ROI from their marketing and advertising investments.

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