The New Rules of Marketing Technology & Operations
Presented by Scott Brinker, VP of Platform Ecosystem at Hubspot
Marketing technology and operations have been accepted as a critical function for executing successful marketing programs and delivering remarkable customer experience. In this session, Scott will distill “The New Rules of Marketing Technology & Operations,” embraced by best-in-class marketing teams for (1) centralization, (2) automation, (3) decentralization, (4) humanization, and (5) continuous change. These might sound paradoxical, but that’s where the magic of modern marketing operations happens.
Join Scott and 20+ more experts as they share their digital best practices