Is Multi-Touch Attribution Overrated?

Sarah DeAtley | Microsoft


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Presentation Abstract

Multi-touch attribution is often framed as marketing analytics best practice. But it is becoming increasingly difficult to connect data across your entire marketing portfolio with privacy concerns. We will discuss how attribution can still be actionable in today’s marketing landscape and when it makes sense to try multi-touch attribution.

About Claravine

Claravine is redefining data integrity for the global enterprise. The Data Standards Cloud makes it easy for teams to standardize, connect, and control data collaboratively, across the organization. Leading brands use Claravine to take greater ownership and control of their data from the start, for better decisions, stickier consumer experiences, and increased ROI.