Is Multi-Touch Attribution Overrated?

Sarah DeAtley | Microsoft

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Presentation Abstract

Multi-touch attribution is often framed as marketing analytics best practice. But it is becoming increasingly difficult to connect data across your entire marketing portfolio with privacy concerns. We will discuss how attribution can still be actionable in today’s marketing landscape and when it makes sense to try multi-touch attribution.

About Claravine

Claravine is the leader in Digital Experience Data Management™, with leading brands globally using our software to enable effective campaign and content data governance. Claravine allows organizations to centralize their data structure and governs the process to generate, validate, and connect data, ensuring consistent standards and optimal experience delivery across the enterprise. As a result, companies have richer insights and increased ROI from their marketing and advertising investments.