Focusing On The KPIs That Matter

Matt Coen | Deloitte


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Presentation Abstract

Identifying the “right” metrics and KPIs is simple but it isn’t easy. Using two basic questions and avoiding a few common pitfalls will allow you to increase the value your reporting and analytics provide, while simplifying your analytics implementations.

About Claravine

Claravine is the leader in Digital Experience Data Management™, with leading brands globally using our software to enable effective campaign and content data governance. Claravine allows organizations to centralize their data structure and governs the process to generate, validate, and connect data, ensuring consistent standards and optimal experience delivery across the enterprise. As a result, companies have richer insights and increased ROI from their marketing and advertising investments.